You are currently viewing In SaaS world, does a CSM need to be product centric?

In SaaS world, does a CSM need to be product centric?

This is a 2-minute read, I promise.

I’ve always loved connecting with customers. Whether I was working at an MNC or even a startup, building relationships & delighting users was one of my primary goals. But there was one thing that always sparked my curiosity— the “why” behind the products they choose to build.

A few months back, I stumbled upon a LinkedIn post by a founder seeking a product-centric customer success professional. Meanwhile, a friend also suggested exploring product management after our endless discussions on product usability.

It hit me: maybe it was time to expand my skillset!

I decided to take a leap and enrolled in a product management crash course (amazing tbh!). It was an eye-opener! Seeing how those mountains of customer feedback could actually shape a product’s roadmap was incredible 🙌

The concept of clarifying questions, which was key to my learning, was game-changing: (in a snippet below)

Scope: Are we targeting a specific industry, location, or user type? This is something product leaders need to master – product market fit.
Goals: What are the main outcomes, any secondary goals. Product leaders need to understand what is tied to product lifecycle stages and what goals customers are needing to achieve.
Constraints: Any limitations – are there regulations, tight budgets, or tech hurdles? Product leaders have limited resources and understand how to work within them. They use “tshirt sizing” and other tools to communicate these internally.
As a customer success pro, I always collected feedback, but digging into scope, goals, & constraints gave me a whole new level of understanding at my current job. Can this be a framework every CSM applies?

Final thoughts

Upskilling is a superpower. It’s not just about gaining knowledge; it’s about unlocking new possibilities. We all love to try new products or discuss how they could be better. This constant curiosity is what drives a lot of innovation – why not turn it into a skill that can fuel your career growth? (atleast try!)

Chat with me on LinkedIn to learn more about my course.

This blog post expresses the opinions of the author, not South Asian Success.

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